As we are now officially in 2015, movie studios are ramping up the marketing for their major tentpole projects that will hit theaters during the next 12 months. Marvel Studios is getting a jump on the competition, as they will soon unveil the first trailer for Ant-Man, as well as a new preview for The Avengers: Age of Ultron. In the case of the latter, Marvel is taking advantage of their affiliation with ESPN (both companies are owned by Disney), and debuting the trailer during the college football championship game on January 12.
Since the Oregon/Ohio State contest is sure to get high ratings, it’s a golden opportunity for the Mouse House to show off some new footage from one of their highly-anticipated projects. As it turns out, they’re not the only studio looking to use the popularity of football to help advertise an upcoming film.
Good Morning America is reporting that a TV spot for Jurassic World will air during Super Bowl XLIX on February 1. That shouldn’t come as any surprise to viewers, since the game will be broadcast on NBC, and both the network and Universal are owned by Comcast. The movie’s Super Bowl preview ought to clock in around 30 seconds which, even at that length, will cost around a record $4.5 million.
The first trailer for Jurassic World was released during Thanksgiving weekend; and while it certainly appealed to moviegoers’ nostalgia for the 1993 original (outright recreating classic imagery for a new generation), there were those who expressed some concerns over the direction of the project. Some felt that the film relied too much on CGI effects, while others thought that leading man Chris Pratt appeared out of place acting serious and riding with a raptor biker gang.
Given that a new Jurassic World preview is coming out so soon after the first, and it probably won’t be too long, it’s unlikely that the naysayers will be completely quieted on Super Bowl Sunday. That said, this is an opportunity for Universal to rev up the hype machine and get people excited for what they have in store this summer, even if it’s only a tiny glimpse.
Director Colin Trevorrow has said in the past that Jurassic World will offer some potential meta-commentary by portraying a society that is largely unaffected by the existence of a fully-operational dinosaur park; a development that causes the research team to make a genetic hybrid in order to keep people interested. That new dino is expected to be the film’s big bad, so it wouldn’t be out of the realm of possibility for the Super Bowl spot to tease what exactly the original creature is. Now’s a better time than ever to peel back some layers of the story.
Jurassic World will be in theaters June 12, 2015.
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